Ok, Here is my first post about list building. You probably heard thousands times about “The Money Is In The List”. But what is this list building exactly? How can it has something to do with the money? To get the money, we have to sell something to someone, right? Yup, that’s true. But we do selling with the better ways.
Maybe you’ve learned a lot about internet marketing and already downloaded ebooks, videos, audios, softwares / tools, and so on. But how many products and software that teaches about list building and the benefits to your business? Not much right?
Actually, that’s really the key to internet business success gurus, and this is their top secret. Gurus teach a lot about how to write sales letter copy, create products, blogging, PPC, SEO, keywords research, driving traffic to websites, CPA, eBay, writing articles, social media, web 2.0, adsense, find untapped niche, online outsourcing, social bookmarking, and blah blah blah … that make our head want to explode. But never taught about list building.
Ok, first I want to explain about what is list building. List building is the process of getting the information of a person (usually name and email address) and make him/her into our mailing list. Maybe you’re asking what’s the point to get information and made a mailing list? Hold on bro, I’ll explain, please listen.
List building is not a way to distribute spam emails about selling to get the money. This is more to building a good relationship and trust with people who want to voluntarily join our mailing list. So for those people that we want them to join, we must provide something useful for. That way they’ll write their name and email, got something that we offer and they automatically entered into our mailing list.
That way we build a relationship with him / her regularly through newsletters and information about a particular niche. People will be more willing to buy and spend money from the recommendation of someone who they believe and have good touch. This is 100% true, even in the offline world, too. If we have trusted and have built good relationships with people in the list, then most likely they will buy through us if we offer a product recommendation.
How many people who visit our website or blog and they quickly moved to another and never buy something we sell? Here is the key. It would be useless and waste our time if our website is visited by 1000 people, but only convert about 10 buyers and the rest went away. Better to be visited by 100 people and we can relate well with 50 people who are entered to our mailing list through something we offered that useful to them, right?
Have list is good for long term business and saving big time. Because we can promote many times to our list and they will likely to respond if we have good touch along with the latest info and newsletter.
Talk Soon,
Albert Mikha
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{ 1 comment… read it below or add one }
My friend I believe you hit it on the money. People are skeptical today, times have changed. It takes a little bit of trust before I’m just going to throw my money at you. Even then, the deal has to be real sweet. Build a list to establish a relationship, when they trust you, you will have a customer for life. If you violate that, well better find another business. Nice Blog, I look forward to seeing what else you write about.