Google+ seems to be Google's last attempt to keep 'playing' in the arena of social media.
Google+ has not officially released to the public, but in early of July 2011, the Internet giant was giving very limited invitations to a number of people to sign up as beta tester, try it out, and give some feedback.
As we already know too that if Google release a new product or new service, then it will be integrated with Google's several other products and services.
Similarly, Google+ is said to be integrated with hundreds of Google's other products and services on the internet.
Mark Zuckerberg on Google+ Profile
Mark Zuckerberg is one of the lucky ones because he was also getting invitations from Google+. You can view his profile here.
Friends of Zuckerberg on Google+ are mostly Facebook employees. Among these are Facebook CTO Arjun Banker and Facebook product manager Justin Shaffer.
By looking at the photo on his profile, Zuckerberg looks grim. Does he really felt that Google+ is a threat to Facebook?
Share Different Stuff To Different People
According to Vic Gundotra, Google's Senior Vice President of Social, social media services on the internet is still far from people's expectation, especially the concept of sharing, as quoted from his posting on Google's official blog,
"Today, the connections between people increasingly happen online. Yet the subtlety and substance of real-world interactions are lost in the rigidness of our online tools."
"We’d like to bring the nuance and richness of real-life sharing to software. We want to make Google better by including you, your relationships, and your interests. And so begins the Google+ project."
In the real world, we share different things with different people. The basis in the development of Google+ is to make things that happens in the real world, also can be done on the Internet.
Long Journey to Google+
Google had launched many different products and services to play in the arena of social media. But according to internet history, Google is not capable in attracting more users to their social media services, let alone make them move away from big players like Facebook and Twitter.
But Google doesn't give up even though some of their social media services were forced to be closed in less than a year from launch date because of lack of members and visitors. Among them are OpenSocial (2007), Lively (2008), Wave (2009) and Buzz (2010).
Google wants to create the next big social network with a variety of interesting features that not owned by any existing social media services. They hopes to attract interest, even convincing most users of big social network like Facebook and Twitter that Google+ is better in term of easiness, services and features.